About Color by Design

Empowering You To Design With Confidence

For over 25 years, Color by Design has been dedicated to solving one of the most common—and most stressful—challenges in home design: choosing the right paint color.

Our Story

Color by Design was born from a simple but powerful realization: the principles of interior design shouldn’t be locked away in textbooks or reserved only for those who can afford a designer. They should be accessible to everyone who dreams of beautifying their home.

In the late 1990s, our founder discovered that the same principles taught in design school applied universally, regardless of budget, location, or style preference. These weren’t subjective opinions or passing trends.

They were time-tested fundamentals about how color, light, space, and mood interact to create harmonious living environments. That revelation sparked a mission: to share these professional design principles with everyone looking to transform their spaces.

Principles Proven In Practice

Over the years, our founder worked on countless projects all over the country, decorating homes of all sizes and styles. Whether it was a cozy apartment or a sprawling suburban home, the same foundational concepts of color theory, lighting consideration, and spatial harmony delivered beautiful, functional results.

But she also witnessed the same struggle in every client: the overwhelming anxiety of choosing paint colors. Standing in front of thousands of paint chips, most people felt paralyzed. They’d bring home samples, tape them to walls, and still feel uncertain. Some would spend forever deliberating. Others would choose impulsively, only to regret their decision the moment the paint dried.

The problem wasn’t that people lacked taste or vision—it was that they lacked the framework to make confident decisions.

The Solution: Design Principles Made Simple

That’s when Color by Design created our signature questionnaire—a carefully crafted tool that translates professional design principles into simple, answerable questions. Our carefully crafted series of questions considers everything a professional designer would evaluate.

Our Mission

Empowering You with the Knowledge 
to Design Spaces You Love

Our mission is to educate and empower people to make informed design decisions for their homes. We’re not here to tell you what’s trendy or push a particular aesthetic. We’re here to share the timeless principles of interior design so you can select paint colors that work for YOUR space, YOUR lifestyle, and YOUR vision.

Color is the most powerful tool in interior design, yet it’s often the most intimidating. We’re changing that by making professional design knowledge accessible to everyone—whether you’re a first-time homeowner, a seasoned decorator, or a renter looking to personalize your space. Check our Instagram for more helpful tips!

Our Commitment

Transforming Overwhelming into Confidence, One Room at a Time

Since the late 1990s, we’ve remained committed to our founding vision: making professional interior design principles accessible to everyone looking to beautify their homes. We know that choosing paint colors isn’t just about aesthetics—it’s about creating spaces where you feel comfortable, inspired, and truly at home.

Whether you’re painting one accent wall or reimagining your entire home, Color by Design provides the guidance, knowledge, and confidence you need to make decisions you’ll love for years to come.

Your Space. Your Vision. Our Expertise.

The same design principles that have transformed many others can transform your space too. Let us help you discover the perfect color for your room—because paint color decisions shouldn’t keep you up at night. They should help you sleep better 
in a room you absolutely love.